GEO / SEO Scoring
See how your website shows up — in Google and in AI.
When people look for a business today, they don’t only search Google — they ask AI assistants like ChatGPT, Gemini, and Perplexity. This free check scores how clearly your website shows up in both, in plain language, so you know exactly where you stand and what to fix first.
It matters because if an AI assistant can’t understand your site, it won’t recommend you — and that’s increasingly where customers start. A higher score means more of those answers point to you, not a competitor.
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What is GEO?
Generative Engine Optimization (GEO) is the practice of making your website easy for AI assistants — ChatGPT, Gemini, Perplexity, Claude — to find, understand, quote, and recommend. Where traditional SEO helps you rank in a list of search results, GEO helps you become the answer an AI gives when someone asks about what you do.
What you’ll get
Here’s an example of the report we’ll send — a clear overall score, a breakdown by category, how you read on each AI platform, and a plain-language action plan. The one below uses made-up data for a fictional bakery; yours will reflect your own website.
Maple Street Bakery
maplestreetbakery.example · sample data
Overall AI-visibility score: 62/100 — Fair
Score breakdown
| Category | Score | Weight | Weighted |
|---|---|---|---|
| AI Citability & Visibility | 58/100 | 25% | 14.5 |
| Brand Authority Signals | 52/100 | 20% | 10.4 |
| Content Quality & E-E-A-T | 73/100 | 20% | 14.6 |
| Technical Foundations | 84/100 | 15% | 12.6 |
| Structured Data | 44/100 | 10% | 4.4 |
| Platform Optimization | 60/100 | 10% | 6.0 |
| Overall | 62/100 | 100% | 62 |
AI platform readiness
How likely each AI search platform is to cite this site.
Key findings
AI can’t tell what you sell or when you’re open
Your menu, hours, and location are written for people to read, but not in the structured format AI assistants rely on. When someone asks an AI for “fresh sourdough near me,” it has to guess whether that’s you.
Your reviews aren’t visible on your own site
Customers leave great reviews on other platforms, but those ratings never appear on your website. Reviews are one of the strongest trust signals both Google and AI look for — right now yours are invisible where it counts.
Your pages don’t answer the questions customers ask
People want to know about custom cake orders, gluten-free options, and delivery. The site tells your story well but doesn’t answer these directly, so AI assistants have no clear answer to quote.
Prioritized action plan
- 1Add your business details — name, address, hours, and menu — in the structured format search engines and AI read, so they recognize you with certainty.
- 2Show real customer reviews and star ratings directly on your own pages.
- 3Add a short “Common Questions” section covering custom orders, gluten-free options, delivery, and hours, in plain language.
Questions about GEO
Straight answers to the questions we hear most about AI search visibility.
What is GEO (Generative Engine Optimization)?
GEO is the practice of optimizing a website so AI assistants like ChatGPT, Gemini, and Perplexity can find, understand, and cite it. That means readable structure, clear factual statements, structured data, and open access for AI crawlers — so when people ask an AI about your field, your site is part of the answer.
How is GEO different from SEO?
SEO earns you a position in a list of search results; GEO earns you a place inside an AI’s answer. The foundations overlap — good content, clean technical setup — but GEO adds AI-specific work: quotable passages, entity clarity, structured data, llms.txt, and access for AI crawlers that traditional SEO never had to consider.
What does the WizerAI GEO/SEO score measure?
Six weighted categories: AI citability and visibility (25%), brand authority signals (20%), content quality and E-E-A-T (20%), technical foundations (15%), structured data (10%), and platform optimization (10%). Together they produce a 0–100 score of how clearly your website shows up in Google and in AI assistants.
How do I improve my GEO score?
Start with the fixes that move AI visibility fastest: welcome AI crawlers in robots.txt, add structured data that identifies your organization, write self-contained passages that answer real questions, publish clear facts — who you are, where you are, what you do — and build third-party signals AI models trust, like directory and community presence.
What do I get in the free report?
A plain-language report card for your website: the overall 0–100 score, a breakdown across all six categories, readiness scores for each major AI platform, the specific findings that are holding you back, and a prioritized action plan. No jargon, no account needed — and no obligation to fix it with us.
We’ll help you fix it — or rebuild it.
Once you’ve seen your score, we can improve your existing site or build a new one that performs — for AI and for people.